Why would a firm choose to trade internationally, reasons and the plan Assignment

Why would a firm pack to trade internationally, reasons and the plan - Assignment ExampleYour assignments requires that you utilise at least sextet references in addition to your text, preferably including some journal articles. You may use no more than two URL Websites (This does not refer to journal articles) backdrop ContentIncontinence (CI)is an AustralianBiomedical Company.It is a thirdgenerationoffshoot business ofafamily controlled company. The founders, two Germanmigrants with exceptional engineering skills leasepioneeredplasticinjectionmoulding inAustralia and havea worldwidereputation fortheirinjectionmoulds. They supplyindustryworldwide withtheir products manu accompanimentured to precise stipulation in Australia. Theyhave followed theMittelstandphilosophyofGermanysmanufacturing sector. Two third generationmembers ofthe familyhave reached thepinnacleof surgeryandpioneerednew surgeryand techniques to treatpatients suffering frombladder andurinarytract illnesses and also from prostateproblems including cancer.Theirmost recenttreatmenttreatsincontinenceby insertingan artificial sphincter around theurinary tract to allow incontinent patientsto controltheemptying of the bladder. This is donebyactivatinga microchip inserted ina flapin the abdomen using a small devicemuch like a remote control fora motor car.... facing thecompanyis how tointernationalize thisnew and potentially Brobdingnagian business.The traditionalfamily approach of manufacturing and exporting to specification may not be the best way.The productis not just the hardware (artificial sphincter,controller, software and switchingdevice) only if thediagnostic techniques, theoperation, theknowledgeand experience. Your task is toanswer thefollowing questionsin the context of this company Question 1 a. Whywoulda firm likethischoose to tradeinternationally? Stateyour reasons clearly andconcisely. b. Describe concisely the main types of international business this firmis likely to set up in the perfectly term and longterm.Give reasons for yourchoices. c. Whatdoesthe termglobalisationmeans in relation tothisbusiness? 1. a) Incontinence is the problem where the patient has a problem in controlling the emptying of the urinary bladder. It becomes an involuntary action where the patient complains of urine leakage (Minassian, Drutz & Al-Badr, 2003, p.1). There are many physical as well as psychological problems that can lead to it. Urinary incontinence occurs globally in huge numbers mainly affecting the female population. In a hide it was found that UI was common in the white female population than in the black (Minassian, Drutz & Al-Badr, 2003, p.331). Apart from the European and the African continent, it is also prevalent in the Asiatic countries like India. A report in the newspaper The Hindu in India showed that a huge number of the people especially females suffered from the problem. More acute was the fact that these patients felt embarrassed to consult the doctor (Var ma, 2012). It is here that the Australian company CI can establish its foothold. The company